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Instituto Nacional de Salud Publica

Year(s) :  2009, 2008
Grant Recipient Type :  Government
Budget :  $1,000,000
Contact Name :  Jorge Alday, WLF
Grantor :  World Lung Foundation (WLF)
Project goal :  To maintain public support and promote compliance of a 100 percent smoke-free law with a mass media campaign.
Direct Grant :  Yes

Instituto Nacional de Salud Publica

Key achievement to date: Public opinion either increased or remained steady among those people who saw the ad, suggesting the campaign was effective in maintaining support.