Beijing Municipal Health Bureau
Year(s) : 2008, 2007
Grant Recipient Type : Government
Grantor : World Lung Foundation
Project goal : To build public support for and awareness of the Beijing Smoke-Free Directive on the eve of the Smoke-Free Olympic Games in Beijing.
Direct Grant : Yes
© Cancer Institute, New South Wales 2009
Key achievement to date:
Objective
1: Train key partner organizations in
mass media best practices
Major
accomplishments to date:
- Six PSAs aired on local TV and mobile media in Beijing from November 2007-December 2008. Campaign supported by mobile media and OOH.
Objective 2: To increase support
for tobacco control initiatives in
China.
Major accomplishments to
date:
- Three PSAs were
adapted for TV broadcast, OOH, and
indoor/outdoor electronic media in at least 19
other cities across China.