Guangdong Provincial Health Education Institute
Year(s) : 2009
Grant Recipient Type : Government
Grantor : World Lung Foundation
Project goal : To build knowledge and increase awareness of the risks associated with smoking among the general public in Guangdong Province.
Direct Grant : Yes
© Cancer Institute, New South Wales 2009
Key achievement to date:
Objective
1: To reinforce tobacco control messages
seeking to educate the general public of the
harms of smoking.
Major accomplishments to date:
- The "Giving Cigarettes is Giving Harm" ad was broadcast
- On local TV in the cities of Shaoguan (January-April 2009) and in Zhuhai (May 2009)
- On indoor LED screens in six smoke-free hospitals in the provincial capital Guangzhou (May-June 2009).
- Online on the Shenzhen Patriotic Health Campaign Committee and Shenzhen Municipal Health Bureau official websites (April 2009).
- The adapted version of Australian Cancer
Council's "Sponge" ad was broadcast
- On indoor LED screens in smoke-free hospitals in Guangzhou (May-June 2009), Shenzhen (May 2009), and Zhongshan (May-June 2009).
- On local TV in Jiangmen (May 2009), Maoming (June-October 2009), Shenzhen (April- May 2009), Zhanjiang (May 2009), Zhongshan (May 2009), and Zhuhai (May 2009).
- Online on the Shenzhen Patriotic Health Campaign Committee and Shenzhen Municipal Health Bureau official websites (April 2009).