Beijing Municipal Health Bureau
Year(s) : 2009
Grant Recipient Type : Government
Grantor : World Lung Foundation
Project goal : To increase public awareness of the health hazards of active smoking in Beijing, the capital city of China.
Direct Grant : Yes
© Cancer Institute, New South Wales 2009
Key achievement to date:
Objective
1: To repeat and reinforce the active
smoking health harms messages previously
conveyed in the 2008 Smoke-Free Olympic Games
campaign.
Major accomplishments to date:
- From May-June 2009, 100 Australian "Sponge"-themed OOH billboards were displayed at bus stops around Beijing.