National Institute of Public Health
Year(s) : 2009, 2008
Grant Recipient Type : Government
Grantor : International Union Against Tobacco and Lung Disease (The Union)/WLF
Project goal : To facilitate the implementation of comprehensive smoke-free policies.
Direct Grant : No
The Union
Key achievement to date:
Media plan has been developed and finalized for
campaign launch.
Objective: This grant supports
MPOWER letter goal W, to Warn about the dangers
of tobacco smoke.
Major
accomplishments to date:
- Created and organized an inventory of print, radio and television ads that have facilitated successful smoke-free policy implementation.
- Developed a report describing possible target audiences and associated knowledge, attitudes, opinions and behaviors related to smoke-free policies.
- Conducted steering committee meeting.
- Developed and finalized media brief.
- Developed survey to evaluate campaign impact.
- Interviewed staff from social marketing division of the Ministry of Health.