India Health Communications Campaigns

Graphic Ad Shows the Effects of Smokeless Tobacco.

World Lung Foundation (WLF) supported India’s Ministry of Health & Family Welfare to launch a new mass media campaign that follows cancer surgeon Dr. Prashant Pawar as he conducts his rounds in one of the busiest head, neck and throat cancer wards in the world. The viewer sees the horrifying effects of mouth cancers caused by chewing tobacco as the surgeon consults with his patients – some as young as 18 years of age.