Bloomberg Initiative to Reduce Tobacco Use

WLF is one of five partners implementing the Bloomberg Initiative to Reduce Tobacco Use (BI) of Bloomberg Philanthropies, which promotes evidence-based tobacco control mass media interventions, especially in low- and middle-income countries where the burden is heaviest.

Established in 2006 by Michael Bloomberg, philanthropist and New York City Mayor, the Bloomberg Initiative builds in-country capacity by: 

● Improving programs designed to help smokers quit and to prevent children from starting. 
● Supporting public policies that reduce smoking, including taxation, preventing smuggling, re-casting tobacco’s image, and mandating smoke-free environments.
● Educating communities about the harms of tobacco and supporting tobacco control advocacy.
● Monitoring global tobacco use through rigorous research, evaluation and data collection. 

In 2012 WLF distributed BI grants, as well as funds from the Bill & Melinda Gates Foundation, to the following sub-grantees:

Framework Convention Alliance
World Health Organization
The International Union Against Tuberculosis and Lung Disease (The Union) 
The World Bank
WLF’s mass media campaign program 

The other BI partners are the Campaign for Tobacco-Free Kids, the Centers for Disease Control and Prevention, the Johns Hopkins Bloomberg School of Public Health, the World Health Organization, and The Union.