Bloomberg Initiative to Reduce Tobacco Use
WLF is one of five partners implementing the Bloomberg Initiative to Reduce Tobacco Use (BI) of Bloomberg Philanthropies, which promotes evidence-based tobacco control mass media interventions, especially in low- and middle-income countries where the burden is heaviest.
Established in 2006 by Michael Bloomberg, philanthropist and New York City Mayor, the Bloomberg Initiative builds in-country capacity by:
● Improving programs designed to help smokers quit and to prevent children from starting.
● Supporting public policies that reduce smoking, including taxation, preventing smuggling, re-casting tobacco’s image, and mandating smoke-free environments.
● Educating communities about the harms of tobacco and supporting tobacco control advocacy.
● Monitoring global tobacco use through rigorous research, evaluation and data collection.
In 2012 WLF distributed BI grants, as well as funds from the Bill & Melinda Gates Foundation, to the following sub-grantees:
World Health Organization
The International Union Against Tuberculosis and Lung Disease (The Union)
The World Bank
WLF’s mass media campaign program
The other BI partners are the Campaign for Tobacco-Free Kids, the Centers for Disease Control and Prevention, the Johns Hopkins Bloomberg School of Public Health, the World Health Organization, and The Union.