Health Communications and Information
Effective communication can help people protect
themselves and their families. WLF supports
social marketing health communications and the
best practice implementation of mass media
campaigns worldwide. Through programs that are
tailored to the specific needs of individual
countries, these campaigns help arm the public
with critical health knowledge.
Spotlight: Health Communications and Information
Giving and receiving gifts of cigarettes is
a common social norm in China, and gifts of
tobacco products are often offered with
candies, peanuts and tea at weddings, social
gatherings, and other festive occasions.
According to a recent online survey conducted
in China, 61.25% of respondents believed
offering cigarettes to be an effective social
behavior, 52% of respondents have offered
cigarettes to others, and 57% think it impolite
to refuse cigarettes offered by others.
This gift-giving culture is responsible for the phenomenon of extremely expensive cigarettes in China. Cartons of expensive cigarettes are often given to friends, colleagues, and leaders as a sign of respect.
WLF Health Communications and Information by Numbers
- National and/or sub-national tobacco control mass media campaigns launched in nine countries: China, India, Russia, Mexico, Turkey, Ukraine, Brazil, Egypt, and the Philippines.
- Six tobacco control mass media training workshops conducted in Mexico, China, Vietnam, Egypt, and Russia.
- Tobacco control ads message-tested for their ability to motivate quit attempts among smokers in ten countries: China, Mexico, Indonesia, India, Vietnam, Russia, the Philippines, Bangladesh, Turkey and Egypt.