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Mass Media Communications Campaigns

Mass media campaigns are a proven strategy for influencing knowledge, attitudes and behavior around tobacco use, especially when used in conjunction with other interventions such as raising taxes and 100 percent smoke-free laws.

WLF focuses on developing, implementing and evaluating campaigns designed to warn about the harms of tobacco use and secondhand smoke. Campaigns seek to educate the public about tobacco, support smoke-free policies and other initiatives, and change social norms around smoking and tobacco use.

Click to see campaigns by country:

World Lung Foundation
61 Broadway, Suite 2800   ·  New York, NY  10006
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