Presentations
Symposium: Mass Media in Low- and Middle-Income Countries: Evidence from World Lung Foundation Campaigns
Mass Media Training Workshop: Russia
WLF presented a tobacco control mass media training in Moscow that was attended by regional governments officials and represenatives from other counties in the region, including Ukraine, Poland, Kazakhstan and Azerbaijan interested in learning more about best practices for mass media campaigns. The training covered campaign planning, ad adaptation, media planning, research and evaluation, and earned media.
Mass Media Training Workshop: China
September 14-15, 2009
A two day tobacco control mass media
planning workshop was held in Beijing. A global
perspective of tobacco control, tobacco control
in China, and mass media's role in tobacco
control were presented. The
training also covered 360 mass media process,
case study analysis, etc.
World Lung Foundation Brings Mass Media Trainings to Egypt
June 28-29, 2009
ON TV featured WLF's mass media training workshop in Egypt.
On June 28 and 29, WLF conducted a mass media training in Cairo, Egypt. Participants from Egypt, Lebanon, Pakistan and Saudi Arabia learned from in-country and international experts about successful tobacco control campaigns.
World Lung Foundation Brings Mass Media Trainings to Vietnam
June 16-18, 2009
In Hanoi, Vietnam, WLF conducted a “Tobacco Control Mass Media Planning Workshop,” which culminated with the development of a national tobacco control media plan. Attendees included 25 tobacco control advocates from local and international governmental and non-governmental organizations.