Egypt Health Communications Campaigns
Egypt is the most populous country in the Middle East, and the largest Arabic speaking country, with a population of more than 80 million. In the latest national Global Adult Tobacco Survey from 2010, more than 20% of the population used some form of tobacco. This is heavily weighted towards men, of whom 38% are tobacco users, with only .6% of women using tobacco, although this is quickly growing. Shisha (water-pipe) smoking is a popular form of tobacco usage and a growing threat.
"Save Yourself"
World Lung Foundation supported Egypt's Ministry of Health in adapting and airing a version of Australia's successful "Artery" campaign. Two ads aired: "Mechanic" aired for four weeks before Ramadan and "Office" aired for for weeks after.