2010 marks the second year that WLF will be supporting a campaign in China to discourage against the practice of giving cigarettes as gifts. With the Chinese New Year holiday fast approaching, gift giving is at its peak. Working with WHO, China CDC, and other local partners, the campaign makes people aware of the harmful health effects of tobacco use and equates giving cigarettes with gifting friends and family with lung disease, cancer, stroke, even death.
This year's campaign was launched on January 15th in Beijing, at a media event hosted at China CDC headquarters. Prominent health officials publicly expressed their support of China CDC's tobacco control initiatives and several international organizations in attendance also gave remarks, including The Union, WLF, and WHO.
The campaign will air in 11 cities this year, up from 4 last year. Evaluation of the campaign is planned for after the Spring Festival holiday so we're looking forward to seeing some good results!
Yvette
Chang
Marketing Communications
Manager
World Lung
Foundation