World Lung Foundation Commends Australian Government on Unprecedented Tobacco Control Policies
Wednesday, May 26, 2010
(New York, NY) - World Lung Foundation congratulates the Australian government on its announcement of a comprehensive package to combat smoking—including a 25% increase in the excise tax on tobacco products and the removal of promotional text, images and colors on all cigarette packs.
A 25% increase in the excise tax on tobacco products in Australia will increase the price of a pack by US$1.85 and will push the total price to around US$18.50 a pack within three years. In most countries of the Western Pacific region, a pack of cigarettes costs less than US$5: The cost of a pack of a popular brand in China is about US$2; in countries such as the Philippines and Viet Nam, a pack of a popular brand sells for less than US$1.
Australia will also be the first country in the world to mandate that all colors, branding and promotional text be removed from cigarette packs, by 2012. All tobacco products will carry graphic health warnings and have a standard style and color.
WLF strongly supports Australia's efforts to reduce tobacco consumption to less than 10%—the tax increase alone is predicted to reduce prevalence by 6%. "Increasing the price of tobacco products is the single most effective measure to reduce smoking, and the requirement of plain packaging strips the tobacco industry of one of its most powerful marketing tools," said Peter Baldini, CEO, World Lung Foundation.
Australia also continues to support its tobacco control program with hard-hitting advertising campaigns, which graphically depict the harms of smoking and which have been adapted for use in countries around the world. "With higher cigarette prices, packages that prominently depict health harms, and powerful mass media campaigns, smokers will be encouraged to quit and non-smokers will be discouraged from beginning to smoke," Baldini said.
"It is estimated that two people die every minute from a tobacco-related disease in the Western Pacific region," said Dr. Judith Mackay, Senior Advisor, World Lung Foundation. "Only half of all countries in the region have successfully banned tobacco advertising, promotion and sponsorship, and in many countries anti-tobacco laws are poorly enforced. Australia is once again setting new and higher standards for the global tobacco control movement, by demonstrating the power of political will to prevent countless deaths from tobacco use."
About World Lung Foundation
World
Lung Foundation was established in response to
the global epidemic of
lung disease, which kills 10 million people
each year. The organization
improves global lung health by improving local
capacity to conduct
research, develop public policy and deliver
public health education.
The organization's areas of emphasis are
tobacco control, tuberculosis,
HIV/AIDS, asthma, and child lung health. For
more information, please
visit worldlungfoundation.org
For more information, please contact:
Jorge Alday, World Lung Foundation, at +1 (212)
639 0070 or jalday@worldlungfoundation.org.