World Lung Foundation presents Tobacco Control Communication Resources at Union World Conference on Lung Health
Thursday, October 16, 2008
Contact: Jorge Alday, Public Relations Manager
(Paris, France) – World Lung Foundation (WLF) will display a series of innovative communications resources and tools for tobacco control when the 39th Union World Conference on Lung Health convenes today. Among the tools on display will be a Tobacco Control Mass Media Resource Kit, which is designed to help campaign development. In conference sessions, WLF will discuss recent television advertisements made in China, India, Turkey and Mexico as part of the Bloomberg Initiative to Reduce Tobacco Use. Additionally, WLF's booth will display an online library of images that show the scale of lung health problems around the world.
Mass
Media Resource Kit
The newly revised Mass Media Resource
Kit contains hard hitting television ads that
were selected for
their effectiveness and potential for
adaptation in other countries. This resource,
available both online
and on DVD, will be expanded to include
tools to help governments and tobacco control
advocates
develop measurable campaigns.
Mass
Media Campaign Development
WLF will present the process of
developing a rigorous mass media campaign at a
poster session on
Saturday, October 18 from 10:30 to
11:30 a.m. Additionally, Sandra Mullin, Senior
Vice President,
Communications, will chair a panel
called ‘A Picture Paints A Thousand Words:
Re‐Imaging Tobacco' on
October 19 at 2:00 p.m.
Lung
Health Image Library
WLF will also display the Lung Health
Image Library, an online collection of several
thousand photographs
related to lung health worldwide. The
Image Library focuses on topics like
tuberculosis, asthma, air
pollution, and tobacco, and offers
royalty‐free images to journalists and
activists.
"Tobacco kills one person every six
seconds, and lung disease kills 10 million
people each year.
Shockingly, millions of people around
the world are unaware of these facts, and still
don't know that
smoking causes illness, disability, and
even death," said Sandra Mullin, Senior Vice
President,
Communications, World Lung Foundation.
"Well‐planned and executed communications
can shift this
lack of knowledge, boost prevention,
support government policies and promote
quitting tobacco use."
The theme of the Union
conference, taking place October 16 to 20,
2008, is "Global threats to lung
health: the importance of health system
responses." For more information, please
visit:
http://www.worldlunghealth.org/Conf2008/.
# # #
About World Lung Foundation
World Lung Foundation was established in response to the global epidemic of lung disease, which kills 10 million people each year. The organization improves global lung health by improving local capacity to conduct research, develop public policy and deliver public health education. The organization's areas of emphasis are tobacco control, tuberculosis, HIV/AIDS, asthma, and child lung health. For more information, please visit worldlungfoundation.org