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Bubblewrap was originally created in Australia.The ad graphically depicts how cigarettes eat away at the lungs of a smoker. It was found to be effective in a message testing protocol in Russia in 2008. It was adapted for use in Samara in 2009 and was linked to a annual international Smoke-out day in November.


"Bubblewrap - English"
"Bubblewrap - Russian"

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