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World Lung Foundation – Commonly Cited Resources and Materials
World Lung Foundation is indebted to our staff, peers, colleagues, and stakeholders for their tireless work to develop rigorous evidence for the use of mass media as a tobacco control intervention. Below is some of the research that informs our social marketing work around the world.
• National Cancer Institute. (June 2008). The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19. Retrieved from http://cancercontrol.cancer.gov/tcrb/monographs/19/m19_complete.pdf
• Dijkstra, A.(2008) Disengagement beliefs in smokers: do they influence the effects of a tailored persuasive message advocating smoking cessation? Psychology & Health. Retrieved from http://dx.doi.org/10.1080/08870440801998962
• Durkin, S. , Wakefield, M. (Oct. 2009) Comparative responses to radio and television anti-smoking advertisements to encourage smoking cessation. Health Promotion International. Retrieved from http://heapro.oxfordjournals.org/content/25/1/5.abstract
• Hill, D., Chapman, S., Donovan, R. (1998) The return of scare tactics. Tobacco Control; 7(1): 5–8. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1759636/
• Murukutla, N., Turk, T., Prasad, C.V.S., Saradhi, R., Kaur, J., Gupta, S., Mullin, S., Ram, F., Gupta, P., Wakefield, M. (2011) Results of a national mass media campaign in India to warn against the dangers of smokeless tobacco consumption. Tobacco Control. Retrieved from http://tobaccocontrol.bmj.com/content/early/2011/04/20/tc.2010.039438.abstract
• Thrasher, J.F., Huang, L., Pérez-Hernández, R., Niederdeppe, J., Arillo-Santillán, E., Alday, J. (Feb. 2011) Evaluation of a social marketing campaign to support Mexico City's comprehensive smoke-free law. Am J Public Health;101(2):328-35. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/21164097.
• Brennan, E., Durkin,S., Cotter, T., Harper, T., Wakefield, M. (2011) ) Mass media campaigns designed to support new pictorial health warnings on cigarette packets: evidence of a complementary relationship. Tobacco Control. Retrieved from http://tobaccocontrol.bmj.com/content/early/2011/04/07/tc.2010.039321.abstract
• Carroll, T., Rock, B. (2003) Generating Quitline calls during Australia’s National Tobacco Campaign: effects of television advertisement execution and programme placement. Retrieved from http://tobaccocontrol.bmj.com/content/12/suppl_2/ii40.full
• Carroll, T. [author], Scollo, M.M., Winstanley, M.H. [editors]. (2008) Tobacco in Australia: Facts and Issues. Chapter 14: Social Marketing and Public Education Campaigns. Third Edition. Melbourne: Cancer Council Victoria. Retrieved from http://www.tobaccoinaustralia.org.au/chapter-14-social-marketing
• Cotter, T., Perez, D., Dunlop, S., Hung, W.T., Dessaix, A., Bishop, J. (2010) The case for recycling and adapting anti-tobacco mass media campaigns. Tobacco Control. Retrieved from http://tobaccocontrol.bmj.com/content/early/2010/09/17/tc.2009.035022.abstract
• Cowling, D., Modayil, M., Stevens, C. (2010) Assessing the relationship between ad volume and awareness of a tobacco education media campaign. Tobacco Control. Retrieved from http://tobaccocontrol.bmj.com/content/19/Suppl_1/i37.full
• Wakefield, M., Freeman, J., Boulter, J. (1999) Changes associated with the National Tobacco Campaign: pre and post campaign surveys compared. Australia’s National Tobacco Campaign: evaluation report volume one. Retrieved from http://www.quitnow.gov.au/internet/main/publishing.nsf/Content/health-pubhlth-publicat-document-metadata-tobccamp.htm/$FILE/tobccamp_c.pdf
• Wakefield, M., Terry-McElrath, Y., Emery, S., Saffer, H., Chaloupka, F.J., Szczypka, G., Flay, B., O'Malley, P.M., Johnston, L.D. (Oct. 2006) Effect of Televised, Tobacco Company-Funded Smoking Prevention Advertising on Youth Smoking-Related Beliefs, Intentions, and Behavior. American Journal of Public Health, 96(12), pp.1-7. Retrieved from http://www.rwjf.org/publichealth/product.jsp?id=15391
• Biener, L., Wakefield, M., Shiner, C., Siegel, M. (July 2008 ) How Broadcast Volume and Emotional Content Affect Youth Recall of Anti-Tobacco Advertising. American Journal of Preventive Medicine - Vol. 35, Issue 1, Pages 14-19. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/18482819
• Wakefield, M., Loken, B., Hornik, R. (October 2010) Use of mass media campaigns to change health behavior. The Lancet-Vol. 376, Issue 9748, Pages 1261-1271. Retrieved from http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2810%2960809-4/abstract
• Wakefield, M., Durkin, S., Murphy, M., Cotter, T. (September 2007) Pre-testing anti-smoking commercials: process for the conduct of market research. Cancer Institute NSW. Retrieved from http://www.cancervic.org.au/about-our-research/centre_behavioural_research_cancer/tobacco_control/publications_research_area_tobacco_control.html
• Vardavas, C., Symvoulakis, E., Connolly, G., Lionis, C. (Dec. 2009) What Defines an Effective Anti-Tobacco TV Advertisement? A Pilot Study among Greek Adolescents. Int J Environ Res Public Health. 2010 January; 7(1): 78–88. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2819777/
• Villalobos, V., Ramírez, R., Thrasher, J., Santillán,E., Hernández, R., Cedillo, C., González, W.(2010) Mercadotecnia social y políticas públicas de salud: campaña para promover espacios libres de humo de tabaco en México. Salud Pública de México - vol. 52,suplemento 2. Retrieved from http://bvs.insp.mx/rsp/articulos/articulo_e4.php?id=002541
• Wakefield, M., Durrant,R., Terry-McElrath, Y., Ruel, E.,Balch, G.I., Anderson, S., Szczypka, G., Emery, S., Flay, B. (2003) Appraisal of anti-smoking advertising by youth at risk for regular smoking: a comparative study in the United States, Australia, and Britain. Tobacco Control. Retrieved from http://tobaccocontrol.bmj.com/content/12/suppl_2/ii82.abstract
