WLF Accomplishments

Tuesday, December 1, 2009

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Founded in 2004, World Lung Foundation is dedicated to the prevention and management of lung disease. The organization has demonstrated tremendous growth and achievement in only five years, emerging as a dynamic public health organization with expertise in project management, capacity building, health communications, and operational research.

WLF is committed to measurable results. Our financial commitment to global lung health has grown from $300,000 in 2005 to $2 million in 2006, $25 million in 2007, and $38 million in 2008. Our international staff has grown six-fold in only two years, from five in 2008 to 30 in 2009.

Such critical and high-quality resources have allowed us to support an impressive number of public health interventions in the areas of tobacco control, tuberculosis, child lung health, asthma and maternal care.

Through the Bloomberg Initiative to Reduce Tobacco Use, much progress has been made by sub-grantee and our sister organization, the International Union against Tuberculosis and Lung Disease, and by the World Health organization and Framework Convention Alliance. Through these organizations, WLF has provided more than $56.6 million in grants to support best-practice policies and practices in tobacco control in more than 15 countries. These interventions include supporting price/tax increases on tobacco products, smoke-free public places, tobacco advertising and sponsorship bans, and graphic cigarette pack warnings and strong advertising campaigns. Additionally, WLF's communications team has directly provided technical assistance to support 31 tobacco control mass media campaigns in 12 low- and middle-income countries.

To date WLF has raised nearly $100,000 to fund comprehensive asthma treatment for children in Kenya, allowing 200 nurses, clinicians and pharmacists to be trained in diagnosis, treatment, and case management, among other capacity improvements. As a result of our maternal care project in rural Tanzania, it is estimated that 1,500 fewer infants will die in the days immediately following birth, and 350 fewer women will die in childbirth each year. And we have provided funding to evaluate the effectiveness of DOTS tuberculosis interventions in 18 countries.

A detailed list of WLF's accomplishments is below. In the coming years, we will continue to deepen our global reach, leveraging existing relationships and creating new partnerships to meet emerging challenges. And we welcome your support in these endeavors. By building local capacity through research, education, advocacy and cooperation among organizations, we can and will reduce unnecessary deaths from lung disease.

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Asthma & Child Lung Health

Kenya Association for the Prevention of Tuberculosis and Lung Disease (KAPTLD)	Supported training of nearly 200 nurses, clinicians and pharmacists in asthma diagnosis and treatment.	07-08
	Funded development and testing of a set of standardized asthma recording and reporting tools.	07-08
NYC Half-Marathon Running Team	Year 2: Recruited 23 runners and raised more than $49,000 in support of child asthma programs in Kenya. Year 1: Recruited 20 runners and raised more than $45,000.	Aug 09, Jul 08

Maternal Care

IFAKARA Health Research and Development Center and Ndela Youth Development Center, TanzaniasRoma Tuberculosis Report	Funded surgical and emergency training for six Assistant Medical Officers and midwives.	08
	Supported construction of new operating theaters, in-patient ward expansion, and 26 on-site residences for health staff.

Tobacco Control

Country Grants and Programs
WLF PARTNER PROGRAMS
International Union Against Tuberculosis and Lung Disease	Completed four rounds of its competitive grants program. During round 1-5, a total of 2003 project ideas were submitted, 284 full proposals reviewed, and 97 grants successfully negotiated in 35 countries.	Ongoing
	An expert consultant panel of national and regional consultants in tobacco control and program management provides timely and supportive assistance to grantees and partners in priority countries.	Ongoing
	Conducted 26 courses in eight countries, training 520 participants from government agencies, NGOs and educational institutions in a variety of management disciplines.	08
	Developed and published factsheets and technical guides on key tobacco control interventions, including pack warnings and tobacco-free health facilities, sports venues, and school campuses.	08
	Established tobacco control country offices to support efforts in China (Beijing), Latin America (Mexico City), Russia (Moscow), South East Asia (Delhi), and the Middle East (Cairo).	Ongoing

World Health Organization	Issued landmark global tobacco control report, the first-ever comprehensive assessment of the tobacco epidemic and tobacco control policies at the country level. The report introduced the MPOWER package of six tobacco control policies proven to reduce tobacco use, to be applied as the means for countries to fulfill their Framework Convention obligations. WLF provided public relations support and organized the press launch for the release of the report. The event was attended by 34 media outlets and generated more than 500 stories in major global publications, as well as widespread broadcast coverage. WLF provided research and editorial support for development of a supplemental technical package providing guidance to countries on practical means of implementing MPOWER policies.	08
	Eastern Mediterranean Region (EMRO): Helped to develop a set of culturally appropriate pictorial health warnings; released a new publication on tobacco industry activities; aired video spots encouraging youth to quit smoking for World No Tobacco Day (WNTD); held press conference to support new pictorial health warnings in Egypt; established the Technical Advisory Group on tobacco control in Pakistan.
	European Region (EURO): Issued six WNTD awards; assisted with implementation of Turkey's smoke-free legislation and development of Poland's; coordinated planning and development of Ukraine's national tobacco control program.
	Region of the Americas (PAHO): In Brazil, conducted national tobacco control capacity assessment and organized WNTD press conference to present new health warning images; assisted with implementation of smoke-free legislation in Mexico.
	South East Asia Region (SEARO): Organized WNTD events in all SEARO countries; helped to mobilize task forces and advocacy groups in Bangladesh and India to support implementation and enforcement of tobacco control laws; worked with ministries and civil society sectors to ensure a multi-sector approach to tobacco control in Indonesia and Thailand.
	Western Pacific Region (WPRO): Organized consultation network on MPOWER training with China, the Philippines and Vietnam; engaged with partners on media events to promote smoke-free Olympics and workplaces in China; participated in seminars to draft smoking cessation guidelines, develop a tobacco law clinic, and organize study tours on MPOWER implementation.

Framework Convention Alliance	The Conference of the Parties to the WHO Framework Convention on Tobacco Control (FCTC) held its third session (COP-3) in South Africa. COP-3 continued work on FCTC guidelines and provided $2.6 million to assist developing countries in implementing FCTC.	Nov 08
	Held sessions of the Intergovernmental Negotiating Body on Protocol on Illicit Trade in Tobacco Products in Geneva.	Feb/Oct 08
	Provided experts and briefing papers to five FCTC working group meetings.	08
	A two-day illicit trade prevention training was organized in Damascus for government officials from Syria, Egypt and Iran, as well as a two-day workshop on illicit trade in tobacco products for South East Asian countries in New Delhi.	08
	Held 15 capacity building workshops around the world to raise awareness about evidence-based tobacco control practices that are consistent with FCTC.	08
	Conducts the FCTC Monitoring Project, working with NGOs internationally to gather data that assesses country progress in FCTC implementation.	Ongoing
	Released international status reports on Articles 8 and 11 of the FCTC.	Nov 08

WLF PROGRAMS
Mass Media Trainings	Completed development of a top-notch curriculum on mass media social marketing, with actionable steps to execute best-practice campaigns. Seven trainings have been conducted in China (2), Mexico (2), Vietnam, Egypt and Russia.	Ongoing
China	Issued grant to Beijing Municipal Health Bureau to hire full-time media officer, engage media monitoring agency to monitor coverage, and develop tobacco control resource website, among other communications activities.	May 09
	Supported Tianjin Centers for Disease Control and Prevention's city-wide "I Participate in Creating Smoke-Free Public Places" initiative, for World No Tobacco Day.	May 09
	Australian ad "Sponge" adapted and aired in Kunming buses and on TV through Yunnan province, supported by posters in hospitals, government buildings, and schools.	May-Jun 09
	"Sponge" aired in Beijing, on district-level TV, indoor LEDs in community and shopping centers, government and office buildings, and hospitals. Posters displayed in bus interiors and on bus and subway billboards.	Apr 09
	"Sponge" aired in Tianjin, on outdoor LED screens and in buses.	Apr 09
	"Sponge" aired in Guangzhou, in six smoke-free hospital facilities.	Apr 09
	"Sponge" aired in Qingdao, on TV and in buses, hospitals and schools; posters displayed in hospitals and schools.	Apr 09
	"Sponge" aired in Jiangsu province, in 30 smoke-free hospital facilities.	Apr 09
	One 30-second ad on cigarette gift-giving produced, with supporting poster campaign.	Dec 08
	Four Beijing Municipal Health Bureau (BMHB) PSAs aired on TV, mobile and outdoor media in Beijing.	Feb-Dec 08
	Two BMHB PSAs adapted for Shenyang and Tianjin CDCs and aired in 500+ local hospital and CDC clinic venues.	Aug-Dec 08
	Adapted 45-second national CCTV ad for mobile media campaign in Tianjin.	Sep 08
	One 45-second SHS ad aired on national CCTV as part of SF Olympics campaign.	Mar-Sep 08
	Completed two-day mass media training workshop attended by 18 participants representing 15 organizations across China.	Sep 09
	Completed three-day mass media training workshop with 30 grantees and potential grantees from regions across China.	Feb 08
	BI message-testing completed in Beijing and Fuzhou.	Jul-Sep 08
India	Developed and aired "Surgeon" ad featuring real patients in the Head and Neck Cancer Ward of Tata Hospital.	Nov 09
	Adapted Australian "Sponge" ad into five languages for campaign following World No Tobacco Day.	Jun-Jul 09
	"Smoke-free" campaign developed in support of Control of Tobacco Products Act (COPTA), with TV, radio, outdoor, print, and website.	Oct-Nov 08
	Two ads ("Lung" and "Heart") adapted, aired and evaluated in Chennai and Delhi.	Mar-May 08
	Completed BI message-testing.	Dec 08
Russia	Adapted and aired Australian "Sponge" ad for Moscow Duma's national Healthy Lifestyles campaign	Nov-Dec 09
	Aired adaptations of "Sponge" in Chuvashia and Krasnoyarsk regions, with TV, radio, billboards, video screens in malls and airports, and posters in hospitals.	May-Dec 09
	Adapted and aired New York City's "Cigarettes are Eating You Alive" and "Cigarettes are Eating Your Baby Alive" ads in Samara region.	Nov-Dec 08, Mar-May 09
	"Sponge" adapted and aired in Samara.	Nov-Dec 08
	Held a two-day mass media training workshop in Moscow for regional Russian grantees and government officials in neighboring countries, including Ukraine, Poland, Kazakhstan and Azerbaijan.	Sep 09
	BI message-testing completed in Moscow and Kostroma.	Jun-Aug 08
Mexico	Developed content and translation for an online resource to house all tobacco control ads that have been tested or evaluated in Mexico as part of WLF efforts.	Nov 09
	Three radio ads aired in support of Mexico City SF legislation.	Mar-Apr 08
	Print, radio, outdoor and TV campaign developed in support of smoke-free Mexico legislation.	Sep-Nov 08
	Conducted mass media training workshop on Developing Effective Public Education Mass Media.	Oct 09
	Completed mass media training workshop for 21 grantees and partners.	Sep 08
Turkey	Helped develop "Café Burak" campaign, focusing on secondhand smoke dangers for children and including TV, radio, website and billboards. Campaign supported Turkey's 100% smoke-free legislation.	Jul-Aug 09
	Conducted message-testing of four best-practice ads and four original concepts to inform future campaigns.	May 09
	Three ads developed then aired on 21 local and national channels in support of SF legislation (90 min/month with 30 min primetime).	Jun-Sep 08
	Technical assistance to Ministry of Health on PR and strategy around smoke-free legislation passage.	Ongoing
The Philippines	Provided technical assistance on Union grantee press launch, attended by 15+ journalists and four TV crews and resulting in major stories in national newspapers.	Oct 09
	Supported smoke-free Metro Manila by providing communications counsel and producing and airing one TV ad on secondhand smoke.	Jun-Aug 09
	Provided technical assistance at a workshop for communications officers from nine local government units to develop a coordinated smoke-free communications strategy.	Nov 08
	BI message-testing completed.	Sep-Dec 08
Brazil	Provided technical assistance on a secondhand smoke campaign to support smoke-free Sao Paolo, including TV, print, billboards and a website.	Jul-Aug 09
Egypt	Supported adapting and airing of Australian "Every Cigarette is Doing You Damage – Artery" ads around Ramadan.	Aug-Oct 09
	Conducted mass media training workshop for 16 participants from Egypt and countries in the surrounding region, including Pakistan, Lebanon and Saudi Arabia.	Jun 09
	Selected research partner to execute global message-testing project in Egypt.	Oct 09
Indonesia	Completed international message-testing project.	Oct 09
Indonesia	Presented on mass media at Ministry of Health "Capacity Building Workshop to Protect People from Secondhand Smoke."	Apr 09
Bangladesh	International message-testing project begun; research agency selected.	Oct 09
Bangladesh	Presented in a session on mass media advertising campaigns in Union training course.	Mar 08
Vietnam	Conducted three-day mass media training workshop for 25 participants, culminating with development of national communications plan.	Jun 09
	Completed international message-testing project.	Jul 09
	Retained mass media expert Tom Carroll to assist in-country.	Sep 08
Ukraine	New York City "Alive" and "Baby Alive" ads adapted and aired at deep discounts nationally, on TV, billboards, city lights, and in cinemas as part of an international film festival.	Dec 08-Apr 09
Ukraine	Held a two-day mass media training workshop in Moscow for regional Russian grantees and government officials in neighboring countries, including Ukraine, Poland, Kazakhstan and Azerbaijan.	Sep 09
Poland	Adapted "Alive" and "Baby Alive" for national health consequences campaign in November.	Oct 09
	Helped secure rights for use of BI ads for World No Tobacco Day, establishing contact with WHO Poland.	Jun 08
	Held a two-day mass media training workshop in Moscow for regional Russian grantees and government officials in neighboring countries, including Ukraine, Poland, Kazakhstan and Azerbaijan.	Sep 09
Other Mass Media Technical Assistance	Kazakhstan: Adapted Australian "Sponge" ad for national anti-smoking campaign organized by Ministry of Health and including TV, radio and posters.	Nov-Dec 09
	Lebanon: Providing technical assistance on a smoke-free campaign using "Alive" and "Baby Alive" ads. Provided training to Lebanese officials who participated in Cairo mass media workshop.	Nov 09
	Delhi Smoke-Free Initiative: Conducted a pilot project of Delhi University's 10 colleges and 48 departments, which has a student population of 30,000. Activities included a weekly radio program, a public education awareness campaign, competitions, and a volunteer force.	Dec 08
Research, Resources, Publications
Tobacco Control Mass Media Task Force	Organized and hosted two-day meeting to discuss campaign strategies and to select ads for updated Mass Media Resource.	May 08
Tobacco Control Mass Media Resource	Assumed responsibility of resource from Union and launched updated version at Union World Conference in Paris, Oct 08, and updated version launched at Union World Conference in Cancun, Dec 09.	Dec 09 Apr-Oct 08
Economics Reports	WLF, working with The Union and Bloomberg Initiative, helped to publish seven tobacco economics papers: • Economics of Tobacco Taxation in Russia • Economics of Tobacco Taxation in Ukraine • A Modern Economic View of Tobacco Taxation • Tobacco Economics in Indonesia • India: The Tax Treatment of Bidis • An Analysis of Cigarette Affordability • Tobacco Taxation and Its Potential Impact in China	May 08-Apr 09
Global Message-Testing Project	Engaged researchers at Cancer Council Australia, a world leader in tobacco control media evaluation research, to help conduct an international message-testing effort in 10 of the Bloomberg Initiative priority countries. Results in seven countries so far have demonstrated that hard-hitting graphic ads tend to be most effective across countries.	Ongoing
The Tobacco Atlas	Contributed to design and publication of The Tobacco Atlas, Third Edition and designed online version.	08
	Organized launch during World Conference on Tobacco OR Health in Mumbai.	Mar 09
	Oversaw update of Third Edition data and organized re-launch at Livestrong conference in Dublin.	Jul 09
	Distributed approximately 4,000 books to tobacco control specialists worldwide.	09
Global Tobacco Control Report Launch	Coordinated press launch of WHO MPOWER report in New York City.	Feb 08
World No Tobacco Day	Produced a web video displaying the impact of tobacco marketing to children. Video used images from Image Library and was made available on the WLF website to grantees, NGOs, partners, and public.	May 08
International Tobacco Control Sources Directory	Developed an international directory of tobacco control experts who can be sources for journalists.	Oct 08

Tuberculosis

Fund for Innovative DOTS Expansion through Local Initiatives to Stop TB (fidelis	Provided grant funding to evaluate the effectiveness of various TB case finding approaches in order to establish a best-practice package of activities. Researchers examined 51 projects in 18 countries and applied statistical techniques to the cases detected from each type of DOTS intervention.	08
Roma Tuberculosis Report	Published a report on TB in Roma (gypsy) communities in central and eastern Europe, where the Roma minority are vulnerable to TB because of barriers to obtaining diagnoses and treatment.	07
International Tuberculosis Center, The Philippines	Provided funding to Tropical Disease Foundation for development of a training facility in the International Tuberculosis Center in Manila. The center's first international training for MDR-TB diagnosis and treatment was completed in May, with 23 clinicians from 16 countries participating. Further regional and local training sessions took place in June.	Mar 08

Organization

Presentations and Conferences	WLF has been represented through presentations, symposia and booths at various workshops and conferences, including the following: • Livestrong Summit. Dublin, Ireland • World Public Health Congress. Istanbul, Turkey • World Lung Conference. Paris, France and Cancun, Mexico • World Conference on Tobacco OR Health. Mumbai, India • World Cancer Congress. Geneva, Switzerland • Regional Workshop on Strengthening MPOWER Policy Package. Dhaka, Bangladesh • Capacity Building Workshop to Protect People from Secondhand Smoke. Bogor City, Indonesia • International Symposium on Management of Tobacco Dependence. Hong Kong, China • Annual Summit, Oxford Health Alliance. Sydney, Australia • 20th Anniversary Plenary Session, Council on Smoking and Health. Hong Kong, China	Ongoing
Press	WLF has been mentioned or quoted in nearly 400 stories in media outlets and publications around the world, including The New York Times, The Economist, National Public Radio, The Hindu (India), CNN Asia (Hong Kong), Al Jazeera (Hong Kong), Zaman Daily (Turkey), Queens Courier (Australia), and the Japan Times (Japan).	Ongoing
	WLF has distributed about 30 press releases and public statements regarding various organizational developments and major international public health issues.
Offices	Designed, constructed and moved to new headquarter office space in downtown New York City.	Jun 08
	Opened South Asia office in New Delhi, India to support tuberculosis and tobacco control activities in the region.	Aug 08
Staff	Staff growth from one in 2004, to five in 2008, to 30 by 2009.	Apr 09
	Senior Advisor Judith Mackay awarded British Medical Journal's first-ever lifetime achievement award for her accomplishments in tobacco control and international public health.

Articles

WLF Accomplishments

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